Be more human campaign is the biggest marketing campaign for the company in over a decade.Its meaning was to bring a new face to the brand.
This campaign led my Reebok has been available to the public starting from the 1st February of 2015. Be more human campaign is the biggest marketing campaign for the company in over a decade.Its meaning was to bring a new face to the brand in a period where they struggle with identity issues and fail to coup with the new trends set by the industry giants Nike and Adidas as well as many others.For this MKT campaign, a web platform was needed where customers could find a perfect sports shoe.
Reebok issued a bold challenge to the world to “Be More Human” with its new, fully-integrated marketing campaign, continuing the global fitness brand’s mission to change how people perceive and experience fitness. “Be More Human” goes beyond a campaign or a tagline; it’s a really cry to live up to your full potential. This unique point of view is embodied in the brand’s new symbol, the Reebok Delta. The three sides represent the physical, mental and social change that comes through living a fitness lifestyle.
DK joined forces with another agency for improve Reebok customer experience smoother than ever before with a new web application mountain in a stand.
The partnership and engagement that we have with our customers is to deliver a products that’s going to scale for their needs.